Gretta Louw

Gretta Louw is a South African-born Australian artist, writer, and curator whose practice explores the potential of art as a means of investigating psycho-social and cultural phenomena, particularly in relation to digital technologies and the internet. She received her BA in 2001 from the University of Western Australia and Honours in Psychology in 2002, subsequently living in Japan and New Zealand before moving to Germany in 2007. Her work has been exhibited widely - in New York, Berlin, Jakarta, London, and Tel Aviv, amongst others - including in a number of public institutions such as the Kunstmuseum Solothurn, Stadtgalerie Mannheim, and Kunstverein Ludwigshafen. In 2012 she released her first book, Controlling_Connectivity: Art, Psychology, and the Internet, followed in 2013 by Warnayaka Art Centre: Art in the Digital Desert, and in 2014 her first catalogue Works 2011-2014 / Arbeiten 2011-2014. She lives and works in Germany and Australia.

Works by Gretta Louw:

Manifest Destiny in the Digital Age

May 2017

Information asymmetry is power asymmetry. If “data is the new oil” in the 21st Century, then internet users are the raw earth from which this oil is extracted; a commodity to be exploited for the benefit of the oil barons. In this, there is at least some equity amongst users around the world: the parity of the powerless. Except that isn’t accurate either.