Tamar Shafrir is a design writer and researcher based in Amsterdam. She is co-head of the Design Curating & Writing master’s programme at Design Academy Eindhoven. She is also a lecturer at London College of Communication. Previously, she was a design researcher at Het Nieuwe Instituut and co-founder of the studio Space Caviar.
The Entasis of Elon Musk
"The idea that an architectural rendering can be ‘real’ or ‘fake’ involves a transference of the logic of one medium—building—to the logic of another—drawing. Architectural rendering has always exploited the potentials of the page or canvas where money, knowledge, taste or gravity proved prohibitive..."