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A cold draught in a hot medium

February 2019

"Images now published on social media are valorised in terms of distribution and quantifiable interactions, particularly when triangulated with data about a user’s online purchases or social media behaviour. This process shapes visual representations of human identities into ‘data images’ outside the control of the person the data originates from. These identity images, or profiles, are bought and sold without our knowing, and provide more insight into our behaviour and motivations than we perhaps have ourselves"...

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