CGI Photography

This strand on computer generated imagery explores the interrelations between photography, rendering and CGI and their effect in architecture and the built environment.

June 2019

The Entasis of Elon Musk

The idea that an architectural rendering can be ‘real’ or ‘fake’ involves a transference of the logic of one medium—building—to the logic of another—drawing. Architectural rendering has always exploited the potentials of the page or canvas where money, knowledge, taste or gravity proved prohibitive.